Matt Defranco

Matt brings a dynamic and versatile background to the FIIT CULTURE team, blending over a decade of experience in personal training, athletic coaching, and education. He holds two degrees from Centenary University—one in Sports Management and Management, and a post-baccalaureate in History and Special Education for Secondary Education. He is also a certified Personal Trainer and Athletic Trainer through ISSA.

With a career spanning well-known fitness brands like Retro Fitness, Gym Guyz, and Crunch Fitness, Matt has worked with a wide range of clients—from beginners and seniors to athletes and individuals with special needs. Beyond the gym, Matt has coached high school football for 11 seasons across multiple schools, including Mount Olive, Hackettstown, Morristown Beard, and now Parsippany.

Matt’s coaching philosophy is simple but powerful: You don’t have to be the strongest in the room—you just need the right mindset. With confidence, preparation, momentum, and positive self-talk, anyone can become unstoppable.