Can You Really Build a Habit in 21 Days? (Science + FIIT CULTURE’s Fall Trial)

Ever heard the phrase “It takes 21 days to build a habit”? Fun fact: the idea comes from Dr. Maxwell Maltz, a plastic surgeon in the 1950s who noticed it took patients about three weeks to adjust to changes in their appearance. Since then, fitness communities have adopted the “21-day rule” as a benchmark for consistency.

At FIIT CULTURE, our 21-Day Fall Trial is designed around that same principle. In just three weeks, you’ll:

• Try both strength days (Sun/Tue/Thu) and hybrid days (Mon/Wed/Fri/Sat).
• Experience our Free Fridays at any class time (open to everyone).
• Hit 10 workouts in your trial and earn $50 off your first month of membership.

September is the perfect time to start fresh, and three weeks is just enough to prove you can stay consistent.

👉 Start your 21-Day Fall Trial today.